Berkay SecilIstanbul · UTC+3

Early in
every wave.

I build growth for technical products before the market has figured them out. Nearly a decade of it at Lyft, Coinbase, Circle, Delivery Hero and BiLira, from Vancouver and then Istanbul.

Berkay Secil
Growth and go-to-market leader
Ex Coinbase/Base, Circle, Lyft, Delivery Hero, BiLira
Vancouver, then Istanbul

Early in every waveSchematic adoption curves for five technology waves, with a marker where Berkay Secil joined each: food delivery at foodora in Canada (2017), rideshare at Lyft for the Vancouver launch (2019; the category was already proven globally, Vancouver was the largest North American city without ride-hailing until 2020), stablecoins at Circle (2022) and BiLira (2024), onchain apps at Coinbase's Base (2025), and AI agents now, running his own work on a team of AI agents (2026).201720182019202020212022202320242025202620272028rideshare, globally: already provenFOOD DELIVERYfoodora · CanadaRIDESHARE · NEW MARKETLyft · Vancouver launchLargest North American citywithout ride-hailing until 2020STABLECOINSCircleBiLira · TürkiyeONCHAIN APPSBase · EuropeAI AGENTSmy own agent team

Early to the categoryProven category, new market

NowNov 2026

I run my own work on a team of AI agents I designed. They do the research, operations, code review and growth work across my projects, around the clock.

1,811Agent sessions
132,385Actions taken
516Hours of agent work

Last 30 days. Counted from my own logs, updated 6 Nov 2026.

The main project is Tyche, an autonomous career agent. It finds the roles worth your time, prepares applications from your own facts, and carries the search through to an offer. Now in private beta.

Founders

Beyond my own roles, I work closely with early-stage founders: advising them, spotting promising startups early, introducing them to investors, and helping them grow after the round.

Selected work

Base · Türkiye, then Eastern Europe

2025–2026

A new region with no playbook. I was Base's first dedicated in-market growth lead in Türkiye, building the founder and developer pipeline from scratch.

In the first six months, 10% of finalists in Base Batches, Base's flagship global builder program, came from Türkiye. Scope then grew to Eastern Europe, with 100+ builders supported across ~30 programs.

Lyft · Vancouver launch

2019–2022

Vancouver was the largest North American city without ride-hailing. I joined the team that launched it, then ran growth marketing for bikes, scooters and rideshare.

Ridership grew 10x in the first month after launch.

BiLira · Chief Growth Officer

2024–2025

A Turkish lira stablecoin and exchange with no growth function. I built it from zero: team, measurement, tooling and the integrated go-to-market.

Users grew into the tens of thousands.

On stage

What I believe

  1. The best time to join a category is before anyone agrees it's one.
  2. A new market doesn't reward the person with the playbook. It rewards whoever figures it out and is right.
  3. Ecosystem growth is a funnel, and launched products are the only number that counts.
  4. Frontier products get sold on education before they get sold on features.
  5. Software was built for people clicking. The next users are agents calling other agents.
  6. Fewer, better shots beat volume. That's true in hiring and in growth.

Work2017 to now

  1. 2026 →IndependentBuilding Tyche, an AI career agent, with a team of AI agents I designedAI agentsIstanbul
  2. 2025–2026Coinbase / BaseTürkiye Country Lead, then Eastern Europe Growth LeadOnchain appsTürkiye · Eastern Europe
  3. 2024–2025BiLiraChief Growth OfficerStablecoinsTürkiye
  4. 2022–2023CircleSenior Manager, Growth and Integrated CampaignsStablecoins
  5. 2019–2022LyftRegional Marketing, then Growth Marketing for Bikes & Scooters and RideshareRideshare · new marketVancouver launch
  6. 2017–2019Delivery Hero / foodoraRegional Marketing, Western CanadaFood deliveryCanada

Writing

Off the clock

Producing electronic music, after years of playing in bands. Taking photos, training calisthenics, and traveling whenever I can.